How does Retrieval Augmented Generation (RAG) work with data products? What are its use cases? 

A deep understanding of user needs compels product teams to innovate their data sourcing and consumption strategies. So be it integrating a robust data fabric or working in sync with an LLM to generate contextual accuracy, there’s a whole new market building up. The revenue from the LLM market is expected to reach 259,817.73 Million USD by 2030. 

Now, in the pursuit of further elevating LLMs, product owners are combining RAG (Retrieval Augmented Generation (RAG) techniques.  This fusion has lifted the barriers into boundless opportunities across sectors. By leveraging external knowledge sources, RAG-powered data products can provide up-to-date and contextually accurate information, making them invaluable in various industries. 

For example, Databricks RAG provides a powerful toolset to enable enterprises to generate up-to-date, accurate and contextually relevant responses by augmenting LLM apps. 

Likewise, Snowflake, a popular data platform, enables businesses to store and consume proprietary data sets into a consolidated system. This helps in overhauling the quality of responses. 

However, the most innovative approach comes from K2View, a full-stack data management ecosystem covering fabrics and product platforms. 

K2View makes the reusable data assets independently accessible to all authorized users. The data product platform feeds reliable and updated data from internal sources into their RAG tool framework, as on demand. This means RAG fastens the whole process of sourcing relevant 360 data (customer and product) and then use it to produce contextual prompts. 

Further, the user’s query along with these prompts are fed to the LLM app, which in turn responds with a personalized answer. So, exclusive and targeted answers to the query for every patient is no less than a revolution. 

K2View makes it easy to access the data products through multiple channels such as the CDC, API, messaging or even streaming. This helps in the unification of information from a variety of source systems. 

So backend products like these are backing innovative outcomes for different sectors as discussed below. 

A data product approach can be applied to multiple RAG use cases – delivering insights derived from an organization’s internal information and data to: 

Faster medical diagnosis and treatment planning 

For years, data-driven decision-making has been hailed as having a revolutionary impact on our healthcare facilities. Why? Because physicians struggle with unavailability or inaccurate patient data to make timely decisions about diagnosis and treatment planning. 

Enters RAG that fills the gaps with its contextual understanding from historical data and empowers healthcare systems to aid the professionals. 

Retrieval Augmented Generation enhances the effectiveness and precision of in-the-moment decision-making. By consuming and analyzing patient’s historical data and other similar cases lets it build detailed perspectives on health conditions and recommends personalized treatment strategies.

Such a personalized approach fastens the diagnostics process, improves the relevance of treatments and finally uplifts the quality of patient care within the ecosystem. 

Accurate business intelligence reporting 

Now, unlike other systems, BI fully depends upon an organization’s internal data sitting in silos across verticals. This means, the quality of outcomes in BI reporting is directly proportional to the speed and accuracy of data fed. 

True to its name, RAG ensures exactly that. In collaboration with a reliable data product platform as discussed above, RAG sources data from an enterprise’s channels and systems spread across the landscape; further results in insightful reporting. 

So be it every customer’s preferences in searches and purchases over the years, the market trends around different products or regulatory compliance, RAG, enables on demand access to a large volume of data. 

Benefits? Since business leaders can consume personalized insights, they have a better grip on making timely decisions. 

Hyper-personalized marketing campaigns 

The idea of exclusively catering to every potential lead, is the biggest goal for all proactive businesses. Through RAG backed data-driven marketing, they are implementing game-changing strategies such as: 

Driving high conversion rates on e-commerce through accurate recommendations; these are analyzed out of purchase history browsing behaviour data. Moreover, powering AD campaigns with targeted content as aligned with user interests and location. 

Next, outbound marketing campaigns, either email or social become more powerful with personalized messages; without any need to build multiple templates. 

In collaboration with UI/UX teams, marketers can customize screens, push notifications etc to deliver a personalized experience for mobile users.

For community builders, exclusive reward loyalty programs backed by RAG can boost user engagement and hence produce more customers. 

Advanced question-answer systems for large data sets

Given RAG’s competency in information retrieval, what better use could there be than advanced Q/A systems?  RAG facilitates systems in retrieving data from diverse sources, producing information in multiple formats as required. It goes beyond the usual keyword matching algorithms thereby engaging the users with insightful conversations. 

Needless to say, all of it is contextually accurate. Apart from improving the precision of responses, the tool also expands its scope for a variety of user queries. This builds excellence in extracting the smallest of details, summarizing complicated data sets and ultimately provisioning easy-to-understand explanations. 

A straightforward example would be a Q/A system for a large corporation with thousand sof employees. Imagine the spontaneity in fetching targeted information and addressing grievances.  


To put it in a sentence, RAG establishes a profound bridge between the products and their customers. What travels on it is a mammoth of qualified data thereby ensuring lasting loyalty. In fact, embracing this synergy is highly important to create a future where information flows freely, speedily and securely. Believe me this was just the top view of the iceberg, there are an array of use cases to make best use of RAG. Looking positively at suggestions!

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Expersight is a leading market intelligence, research and advisory firm that generates actionable insights from certified experts globally.
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