Marketing

Select right Email Marketing Software

A guide to select the right Email Marketing Software for your Business

Email marketing is considered to be one of the most influential methods of digital marketing as it can promote your business on a large scale. It can be used to send automated emails about your produc...

Software as a Service (SaaS) - Technology that Revolutionised the Internet

Software as a Service (SaaS) – Technology that Revolutionised the Internet

The internet has had a tremendous impact on the business world since 1990. But to put an end to this, the major downside of the internet sector occurred in the early 2000s called the Dot Com era, whic...

Expersight White Paper Service

What is a White Paper and why your Product, SaaS and Service-Based business needs one

Every new product, service or Software as a Service (SaaS) launched in the market is accompanied by a full-fledged and informational document, also known as a Whitepaper or White paper. These document...

Yash Mehta

4 hacks to maximize returns on marketing by investing less on resources

Entice more by doing less is every marketer’s dream and surprisingly, it isn’t an unrealizable midnight thought anymore. In the race to steal each other’s thunder, they have discovered smarter ways of...