Vasupradha Ramachandran
Software as a service, SaaS-based customer relationship management enhances the efficiency of the business especially the startups. It is the best solution that comes with an optimally low-cost installation and lower maintenance facility. Saas based CRM solutions are gaining more popularity in the software market that estimates at least 91% of companies with more than 11 employees are adopting CRM tools.
Six years back, only 12% of the organizations were using Saas-based CRM but now 87% of the businesses turn towards these lucrative solutions and the number keeps growing. Do you know that the revenue of these super effective CRM tools is expected to reach over $80billion by the year 2025?
Yes, companies that successfully implemented Saas based CRM solutions could improve sales by 29%, boost the productivity of sales by 34%, and curate the sales forecast accuracy by 42%.
Okay, let’s look into, What is a SaaS-based Customer Relationship Management (CRM ) Solution and how does it help startups?
These Saas based CRM tools are productive solutions that help businesses and startup companies in knowing about their customer demand to establish long term sustainable relationships.
It is also used to store, retrieve and process customer data in a cloud architecture that would ultimately result in enhancing the sales portfolios of the client companies.
Why are Customer Relationship Management (CRM ) SaaS tools considered the best for small businesses across the globe?
Whether your business is a startup or mighty player, with the power of the cloud-based Saas CRM tools you can create customized solutions to your customers with utmost professional customer services that would eventually help you in achieving more sales and business growth.
What are the unique features of Customer Relationship Management (CRM ) SaaS tools?
CRM Saas tools would facilitate 24/7 access across any device that is connected to the web. It does require no installation or maintenance costs. It can help you in integrating all your business systems for easy usage thereby increasing cross-functional team cooperation. It does enhance your sales team collaboration and productivity. You can avail of daily data backups and data security features in all your business process and systems.
These are the unique features of CRM Saas tools.
Now, let’s look into the Industry Benefits of SaaS-based Customer Relationship Management (CRM ) tools
- It improves compatibility in the integration of every business systems
- It provides enormous flexibility in accessing the potential functions of the software solution
- It helps in supporting the most trusted and reliable operations across the various business verticals
- It does provide enhanced data security and privacy features that comply with GDPR guidelines
- Low cost and affordable pricing for businesses of all size
- It is a very easy to use software solution that renders seamless access across the business systems with the hassle-free installation process
Should you consider a free SaaS-based CRM?
There are free CRM solutions out there in the market for businesses with strict budget constraints. But when you have powerful tools in the market that can fetch you tremendous business gain with minimal expenditures, then why not opt for that.
Yes, now you know CRM tools are the mighty solutions for accelerating the efficiency of your sales team. Then why not spend just $0.28 for every $1 gain in the overall business.
Are the SaaS-based CRM systems, Open Source?
Open-source CRM are software solutions that have their source code online available for the public to customize or modify the features to meet their business requirements. These are completely free of charge and so-referred to as “Open Source“.
Types of SaaS-based CRM solutions
There are three types of CRM solutions available in the market.
They are Operational, Analytical and Collaborative solutions.
Operational are ones responsible for sales, customer service and marketing automation systems. Analytical kind of solutions helps organizations in framing business and marketing strategies, gather information and improve the overall effectiveness of the CRM software solution. Collaborative or Strategic CRM helps in sharing data between the in-house teams of the businesses such as the sales team, technical team, marketing and support team.
Top 6 SaaS-based Customer Relationship Management (CRM ) tools in the Market
Salesforce CRM
It is an advanced solution with powerful social collaboration, that contains a third-party application marketplace and facilitates seamless workflows with outstanding performance.
Pricing:
The Essentials plan goes by $25 per user per month billed annually for 10 users. The Lightning Professional plan comes with $75 per user per month with an annual subscription and has no user limits. The Lightning Enterprise plan is about $150 per user per month with an annual subscription and The Lightning Unlimited plan amounts to $300 per user per month with an annual subscription.
User-Rating:4.5/5
Apptivo CRM
It has got comprehensive and customizing features that have 24/7 technical support, enhanced security and integration options and extraordinary mobile compatibility that suits startups.
Pricing:
Free starter plan with a 30-day trial, Premium plan goes by $10 per user per month, billed monthly, $8 per month billed annually and Ultimate plan that comes with $25 per user per month, billed monthly, or $20 per user per month, billed annually
User-Rating: 4.5/5
freshsales CRM
Simple to use with substantial customization features. It has got proactive AI support and allows integrations to extend the functionalities.
Pricing:
Blossom plan for small teams $12 user/month, billed annually $19 user billed monthly. Garden plan for growing teams $25 user/month, billed annually $35 user billed monthly. Estate plan for large teams $49 user/month, billed annually $65 user billed monthly. Forest plan for enterprise team $79user/month, billed annually.
User-Rating:4/5
Hubspot CRM
It is an innovative solution that has got a workable free option, an intuitive user interface with outstanding email marketing integrations.
Pricing:
It has the starter freemium plan and three paid plans such as Sales Hub plans with premium features include Sales Hub Starter goes by $50 per month and up, Professional amounts to $500 per month and up, and Enterprise costs to $1,200 per month and up.
User-Rating:4/5
Zoho CRM
Zoho extends integration and compatibility to all its software products with a stellar set of features and customisation options. It has got powerful email marketing tools and gamification modules.
Pricing:
Zoho One costs $30 per user per month billed annually. The entry-level Standard tier comes with $18 per user per month billed or $12 per user per month billed annually. The Professional tier goes by $30 per user per month or $20 per user per month billed annually. The Enterprise tier amounts to $45 per user per month or $35 per user per month billed annually. The Enterprise edition goes by $40 per user per month or $35 per user per month for annual plans.
User-Rating:4.5/5
Keap CRM
Formerly Infusionsoft and now Keap is a cloud-based CRM that supports eCommerce functionalities and marketing automation.
Pricing:
It has a free trial period in every paid plan. Keap grow plan comes up to $56/month for three months, keap pro $105 per month for three months and infusionsoft plan starts from $140 per month for three months.
User-Rating:4/5
Future Scope of SaaS-based Customer Relationship Management (CRM ) Solutions
According to GrandViewResearch, the global Saas based CRM market size is evaluated to be $40.2 billion by 2019 and is anticipated to grow by the rate of CAGR at 14.2% from 2020 to 2027. There is a growing demand for automated professional customer service, curating data-driven business strategy and guided sales and marketing operations. So the future for Saas CRM software solution is bright and promising.
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